Should I rebrand?
There's no "one reason" to rebrand. Every business is different & every market is different.
You may have tested an idea, it worked, but now it's time to scale. To consolidate. To keep a consistent look across every touchpoint. In that case, you're ready for the next level and you want to do it right.
For some, you just need to launch. You have an idea, but you need someone to take you from zero to one. You need to launch as quickly and efficiently as possible.
Let's look at some examples of businesses who have been in this position before:
Startups
Snowflake introduced a standalone “University” microsite with a new bold blue identity and saw organic traffic explode +900% within 12 months. → webstacks.com
Renewable-energy SaaS Power Factors rolled out a vibrant teal-orange look and new site, lifting sessions 170% and homepage engagement 252% in one quarter. → webstacks.com
Phase 5 Group replaced a dated B2B site with modern visuals on HubSpot CMS and generated a 4,200% YoY jump in qualified leads. → smartbugmedia.com
Priority Health simplified its palette and navigation; six months later organic traffic was up 74.9% and goal completions 31%. → avalanchegr.com
A cleaner, friendlier homepage gave Crazy Egg a 21% lift in paid sign-ups after A/B testing. → support.crazyegg.com
TransferWise’s rename and bright-green visuals as Wise helped active customers climb 22% to 15.6 M in FY 2025. → ft.com
Agency Netguru’s minimal rebrand coincided with revenue leaping 688% and traffic 15% over two years. → hubspot.com
Productivity tool Infinity added a gradient logo and dark UI, boosting homepage clicks 251% and weekly retention 24%. → hubspot.com
Wistia rebuilt its blog with new typography and “Editor’s Picks,” spiking individual-post views up to 256%. → marketingsherpa.com
Marketplace Voices.com redesigned its funnel and quadrupled paid conversions. → conversion-rate-experts.com
Small businesses
Auto-parts seller Steel Seal cut its checkout from six steps to two and conversions jumped 54%. → marketingsherpa.com
Kids-apparel brand Black n Bianco’s bespoke site lifted average order value from $55 → $68 and tripled conversions. → marketingsherpa.com
Bumblebee Linens refreshed for mobile and saw desktop conversions climb 46% month-on-month. → mywifequitherjob.com
Cocoa Black’s luxe dark-mode store grew online conversion 82%. → balancedimpact.com
Turbo Sawmill paired a rugged logo with faster pages, rocketing revenue 3,202% and daily leads 10-18×. → quentositygroup.co.nz
ADAS Depot’s SEO-heavy makeover sent organic users up 400% and clicks 825%. → avalanchegr.com
BBQ retailer Barbecues Galore modernized UX and logged “300%+” sales growth. → marketingsherpa.com
Seneca’s stripped-down Shopify theme doubled check-outs (+103%). → adchitects.co
Grocery chain Fresh Thyme relaunched and immediate organic traffic climbed 31%; form fills soared 175%. → digitalauthority.me
North County Lawn Care branding refresh lifted ranked keywords 111% and organic users 49%. → avalanchegr.com
Creators
A fresh coffee-cup icon helped Morning Brew grow to 3M subscribers and $20M revenue by 2020. → axios.com
Monochrome personal branding pushed Justin Welsh past 200k newsletter readers and seven-figure course income. → threads.com
Bold blue gradients on Sahil Bloom’s Curiosity Chronicle sped the list past 800k readers in 2025. → sahilbloom.com
Channel art revamp saw Ali Abdaal break 5M YouTube subscribers and a $5M creator business. → linkedin.com
A clean word-mark let Lenny’s Newsletter nearly double to 600k subs in 2023. → lennysnewsletter.com
Retro-pop visuals grew Katelyn Bourgoin’s “Why We Buy” to ~75k subscribers. → podcast.creatorscience.com
Teal gradient branding helped Chenell Basilio reach 24k subs in 11 months. → growthinreverse.com
The “CDG” neon motif plus cleaner site took Car Dealership Guy to 80k newsletter subs and 463k X followers. → growthinreverse.com
Renaming Creative Elements to Creator Science doubled podcast downloads in 90 days. → podcast.creatorscience.com
Cinematic branding on Michelle Khare’s “Challenge Accepted” powered growth to 5M subs and 740M views. → en.wikipedia.org
Founder-led brands
Switching from DGMG to Exit Five gave Dave Gerhardt a $1M-ARR community in under two years. → x.com
A punchy orange-black identity for Alex Lieberman’s 60-Second Startup netted 150k followers from one video. foundersjournalpod. → morningbrew.com
ConvertKit rebranded to Kit in 2024, expanding features and accelerating creator adoption to 10k free-tier users. → businesswire.com
Mark Manson’s newsletter facelift via Kit sponsors now drives ~$15k in monthly ad revenue. → kit.com
Sahil Bloom’s consistent teal-blue mark underpins a 7-figure media business. → linkedin.com
A cohesive yellow-red theme around Ali Abdaal’s Feel-Good Productivity fueled course sales to $5M. → youtube.com
Jay Clouse’s relaunch of Creator Science Lab pushed community ARR to ~$400k. → community.inc
Podcast art + site refresh helped Lenny Rachitsky cross 10M podcast downloads. → lennysnewsletter.com
Chenell Basilio’s refined teal brand supports a profitable teardown service and 30k+ list. → sparkloop.app
Major brands / Others
Old Spice’s “Smell Like a Man” reboot doubled body-wash sales (+107%) and earned 1.2 B impressions. → kinesisinc.com
Pastel Quencher tumblers turned Stanley from $73M (2019) to ~$750M revenue in 2023. → wsj.com
Dropping “Donuts” helped Dunkin’ leap from 1.6B to 4.4B coffee cups sold between 2019-2021. → pony.studio
Burberry’s digital-first relaunch tripled mobile revenue after its 2014 site upgrade. → digiday.com
Word-less logo rollout saw Mastercard’s Interbrand value rise 19% to $7.55B in 2018. → electronicpaymentsinternational.com
Formula 1’s 2017 logo and broadcast package pushed TV audiences +6.2% and made it the fastest-growing sport on social media. → corp.formula1.com
Airbnb’s 2014 “Bélo” identity reframed the firm as a community brand on the path to a $31B valuation. → linkedin.com
Alessandro Michele’s maximalist makeover nearly tripled Gucci revenue to €9.7B (2015 → 2021). → theguardian.com
Netflix’s mobile-first “Ribbon N” icon (2016) preceded subscriber growth past 221M by 2021. → wired.com
Instagram’s colorful glyph/UI overhaul (2016) coincided with record-fast jumps to 600M users (Dec 2016) and 700M (Apr 2017). → techcrunch.com