Case study // Fintech
Lumos
Lumos is predictive credit risk intelligence for small business lenders. We built a confident brand and a fast, conversion-focused website that makes a complex product feel simple.
Services
Brand identity, Website
Industry
Fintech
Year
2026


"I really enjoyed working with Ethan, he has a deep understanding of design, branding and current trend. We were able to give him vague concept ideas, ideas of feelings we want our users to have when interacting with our brand or overall tone of what we were looking for - all things that are very abstract and subjective to a degree - and he was able to transform them into something coherent.
I had observed his work for some time and new I like his design style but my cofounder and I were still nervous about the investment given some prior experiences with a marketing agency but in the end it was worth every penny. Ethan is great to work with, has a great process and delivered something that is nothing short of amazing. He blew our expectations out of the water, if you're still on the fence about it just do it, no amount of AI can replace good design taste and masterfully expressing the soul of your brand."

Youri Nelson
Co-Founder & Chief Technology Officer, Lumos






